Hi, I'm András (or Gőbi, because somehow there's always another András around) and I currently work as a UX designer. I've been doing this for over 10 years, with a few additional years of brand design on top of that.

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I love working with people, especially in the same physical space, ideally within a workshop setting. I think this is the most effective way to deliver the best results in the shortest possible time. Another great advantage of working together in person is that we get to know each other better, which makes collaboration easier down the line — even online. Remote work goes well too; I keep in touch with almost all of my stakeholders online. It does make the relationship a little less personal, but progress is still very much possible. Most of my work happens inside agile teams, sitting between end users, business stakeholders, and the engineers actually building the thing — translating what can be pretty tangled requirements into UI concepts everyone can rally behind.

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Transportation is something close to my heart — whether it's public transit or aviation. In the past, at BKK, I had the opportunity to shape the visual identity of an entire city, which is still something I consider remarkable. Wayfinding is also dear to me — I like to think of it as UX in physical space — the point being to help as many people as possible reach their destination as simply as possible.

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At a project level, I prefer work that looks at the big picture, potentially bringing multiple products together. I can design pixel-perfect when needed, but I'm more in my element when the conversation is about strategy and the broader impact of a product. I've built a design system from scratch when the situation called for it, and elsewhere worked to maintain and extend ones that already existed — both have taught me a lot about consistency at scale. More recently, I've also started managing my own projects independently, leaning on AI tools to help with delivery. And in every case, it's essential that we actually listen to the voice of the real users.